Lessons in the course
24 lessonsModule 01: Advanced Social Media Strategy
3 lessons- Lesson 1.1: Strategic Planning for Long-Term Success
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- Lesson 1.2: Advanced Audience Segmentation and Personalization
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- Lesson 1.3: Crisis-Ready Social Media Strategies
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Module 02: Data-Driven Decision Making
3 lessons- Lesson 2.1: Advanced Social Media Analytics and Big Data
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- Lesson 2.2: Predictive Analytics for Social Media
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- Lesson 2.3: Machine Learning and AI for Data Analysis
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Module 03: Advanced Content Creation and Distribution
3 lessons- Lesson 3.1: Interactive and Immersive Content Strategies
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- Lesson 3.2: Omnichannel Content Distribution
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- Lesson 3.3: Personalized Content Experiences
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Module 04: Social Media Advertising Innovations
3 lessons- Lesson 4.1: Advanced Ad Formats and Technologies
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- Lesson 4.2: Programmatic Advertising and Real-Time Bidding
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- Lesson 4.3: Voice and Audio Advertising on Social Media
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Module 05: Social Media and Sales Funnel Optimization
3 lessons- Lesson 5.1: Conversion Rate Optimization (CRO)
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- Lesson 5.2: Implementing AI in the Sales Funnel
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- Lesson 5.3: Social Commerce and Direct Sales Strategies
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Module 06: Influencer Collaboration at Scale
3 lessons- Lesson 6.1: Managing Influencer Networks
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- Lesson 6.2: Advanced Negotiation and Compensation Strategies
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- Lesson 6.3: Measuring Influencer Impact with Precision
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Module 07: Social Media Compliance and Legal Considerations
3 lessons- Lesson 7.1: Navigating Complex Data Privacy Laws
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- Lesson 7.2: Intellectual Property and Copyright on Social Media
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- Lesson 7.3: Ethical Marketing and Corporate Responsibility
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Module 08: Emerging Platforms and Technologies
3 lessons- Lesson 8.1: NFTs and Blockchain in Social Media
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- Lesson 8.2: Metaverse and Virtual Reality Marketing
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- Lesson 8.3: IoT and Wearable Tech Integration
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