Lessons in the course
30 lessonsModule 01: Advanced Social Media Data Interpretation
3 lessons- Lesson 1.1: Advanced Data Visualization and ReportingText
- Lesson 1.2: Identifying Trends and Patterns in DataText
- Lesson 1.3: Social Media Data Ethics and PrivacyText
Module 02: Social Media Marketing for B2B
3 lessons- Lesson 2.1: Targeting and Lead Generation on Professional NetworksText
- Lesson 2.2: Building Thought Leadership in B2B Social MediaText
- Lesson 2.3: Account-Based Marketing StrategiesText
Module 03: Social Media Marketing for E-commerce
3 lessons- Lesson 3.1: Advanced Product Showcase and Shopping FeaturesText
- Lesson 3.2: Dynamic Ads and Personalized Shopping ExperiencesText
- Lesson 3.3: Measuring ROI for E-commerceText
Module 04: Social Media Marketing for Nonprofits and Causes
3 lessons- Lesson 4.1: Storytelling and Fundraising on Social MediaText
- Lesson 4.2: Building Communities of SupportText
- Lesson 4.3: Measuring Social Impact and AdvocacyText
Module 05: Employee Advocacy on Social Media
3 lessons- Lesson 5.1: Creating Employee Advocacy ProgramsText
- Lesson 5.2: Encouraging Employee Engagement on Social MediaText
- Lesson 5.3: Managing Risks and ComplianceText
Module 06: Cross-Cultural and International Strategies
3 lessons- Lesson 6.1: Adapting Content for Global AudiencesText
- Lesson 6.2: Managing Multilingual Social Media AccountsText
- Lesson 6.3: International Influencer CollaborationsText
Module 07: Social Media Marketing in Highly Regulated Industries
3 lessons- Lesson 7.1: Compliance and Regulations in Healthcare and FinanceText
- Lesson 7.2: Crafting Compelling Content in Regulated EnvironmentsText
- Lesson 7.3: Reputation Management in Highly Scrutinized SectorsText
Module 08: Crisis Recovery and Reputation Enhancement
3 lessons- Lesson 8.1: Advanced Crisis Recovery StrategiesText
- Lesson 8.2: Proactive Reputation Enhancement TechniquesText
- Lesson 8.3: Rebuilding Trust After a CrisisText
Module 09: Advanced Social Media Monetization Strategies
3 lessons- Lesson 9.1: Subscription Models and Premium ContentText
- Lesson 9.2: Building Niche Communities and Exclusive AccessText
- Lesson 9.3: Collaborations with Brands and AffiliatesText
Module 10: Social Media Marketing for Events and Experiential Marketing
3 lessons- Lesson 10.1: Event Promotion and Audience EngagementText
- Lesson 10.2: Live Streaming and Virtual EventsText
- Lesson 10.3: Measuring the Impact of Event MarketingText