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Work Skills

✍️ Copywriting Mastery Level 3 - Advanced

Course

Lessons in the course

30 lessons

Module 01: Advanced Persuasion Strategies

3 lessons

Lesson 1.1: Advanced Emotional Triggers in Copywriting

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Lesson 1.2: Persuasive Techniques Based on Consumer Behavior Analysis

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Lesson 1.3: Utilizing Social Proof and Testimonials Effectively

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Module 02: Cognitive Science in Copywriting

3 lessons

Lesson 2.1: Understanding Cognitive Processes for Effective Messaging

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Lesson 2.2: Neuromarketing Applications in Copywriting

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Lesson 2.3: Cognitive Load and Simplifying Complex Ideas in Copy

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Module 03: Behavioral Economics in Copy

3 lessons

Lesson 3.1: Applying Behavioral Economics Principles in Copy

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Lesson 3.2: Anchoring and Decoy Effects in Pricing Copy

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Lesson 3.3: Creating Urgency through Scarcity and FOMO

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Module 04: Advanced Storytelling Techniques

3 lessons

Lesson 4.1: Developing Multi-layered Narratives

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Lesson 4.2: Story Arcs and Emotional Resonance

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Lesson 4.3: Integrating Storytelling Across Different Platforms

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Module 05: Semantic SEO and Copy Integration

3 lessons

Lesson 5.1: Semantic SEO Strategies for Advanced Copywriters

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Lesson 5.2: Natural Language Processing (NLP) and Copywriting

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Lesson 5.3: Semantic Copy for Voice Search Optimization

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Module 06: Conversion Rate Optimization (CRO)

3 lessons

Lesson 6.1: Advanced Strategies for Improving Conversion Rates

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Lesson 6.2: A/B Testing for Copywriters

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Lesson 6.3: User Experience (UX) Design Principles for Copy

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Module 07: Advanced Social Media Copywriting

3 lessons

Lesson 7.1: Advanced Strategies for Engaging Social Media Copy

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Lesson 7.2: Harnessing the Power of Influencer Collaborations

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Lesson 7.3: Crisis Management and Reputation in Social Media Copy

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Module 08: Data-Driven Copywriting

3 lessons

Lesson 8.1: Leveraging Big Data in Copywriting

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Lesson 8.2: Predictive Analytics for Tailored Copy

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Lesson 8.3: Dynamic Content Generation and Personalization

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Module 09: Ethical Considerations in Advanced Copywriting

3 lessons

Lesson 9.1: Ethical Challenges in Advanced Copywriting Practices

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Lesson 9.2: Balancing Persuasion with Honesty and Transparency

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Lesson 9.3: Regulatory Compliance and Legal Implications

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Module 10: Mastering the Future of Copywriting

3 lessons

Lesson 10.1: Emerging Trends in Copywriting

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Lesson 10.2: Artificial Intelligence (AI) and Copywriting

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Lesson 10.3: Continuous Innovation and Professional Growth in Copywriting

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Master advanced copywriting techniques, progressing from intricate persuasion strategies to refined storytelling methods. Explore cognitive science applications, delve into behavioral economics principles, and integrate semantic SEO strategies for compelling narratives.

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