Lessons in the course
30 lessonsModule 01: Introduction to B2B Lead Generation
3 lessons- Lesson 1.1: Understanding the B2B Lead Generation Landscape
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- Lesson 1.2: Differentiating B2B Lead Generation from B2C
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- Lesson 1.3: Key Challenges and Opportunities in B2B Lead Generation
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Module 02: B2B Target Audience Identification and Research
3 lessons- Lesson 2.1: Defining Ideal Customer Profiles for B2B Lead Generation
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- Lesson 2.2: Conducting Market Research and Competitive Analysis
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- Lesson 2.3: Utilizing Data and Analytics for B2B Audience Insights
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Module 03: B2B Content Marketing for Lead Generation
3 lessons- Lesson 3.1: Creating High-Quality and Relevant B2B Content
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- Lesson 3.2: Developing an Effective Content Distribution Strategy
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- Lesson 3.3: Optimizing Content for B2B Lead Conversion
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Module 04: B2B Lead Magnet Development and Optimization
3 lessons- Lesson 4.1: Creating Compelling Lead Magnets for B2B Audiences
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- Lesson 4.2: Implementing Advanced Lead Magnet Testing and Optimization
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- Lesson 4.3: Leveraging Gated Content for B2B Lead Generation
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Module 05: B2B Lead Capture and Conversion Strategies
3 lessons- Lesson 5.1: Designing Effective B2B Landing Pages and Forms
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- Lesson 5.2: Implementing Lead Scoring and Qualification Techniques
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- Lesson 5.3: Applying Conversion Rate Optimization (CRO) for B2B Lead Generation
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Module 06: B2B Email Marketing and Automation
3 lessons- Lesson 6.1: Crafting Highly Personalized B2B Email Campaigns
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- Lesson 6.2: Implementing Marketing Automation for B2B Lead Nurturing
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- Lesson 8.3: Implementing ABM Tactics and Tools for B2B Success
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Module 07: B2B Social Media and Influencer Marketing
3 lessons- Lesson 7.1: Utilizing Social Media Platforms for B2B Lead Generation
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- Lesson 7.2: Leveraging Influencer Marketing in B2B Campaigns
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- Lesson 7.3: Measuring and Analyzing Social Media ROI in B2B Lead Generation
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Module 08: B2B Account-Based Marketing (ABM)
3 lessons- Lesson 8.1: Understanding the Principles and Benefits of ABM
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- Lesson 8.2: Developing an Effective ABM Strategy for B2B Lead Generation
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- Lesson 8.3: Implementing ABM Tactics and Tools for B2B Success
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Module 09: B2B Paid Advertising and Retargeting
3 lessons- Lesson 9.1: Implementing B2B Paid Search and Display Advertising
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- Lesson 9.2: Leveraging Retargeting and Remarketing for B2B Lead Generation
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- Lesson 9.3: Optimizing B2B Ad Campaigns for Maximum ROI
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Module 10: B2B Lead Generation Analytics and Optimization
3 lessons- Lesson 10.1: Tracking and Analyzing B2B Lead Generation Metrics
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- Lesson 10.2: Implementing Advanced B2B Analytics Tools and Techniques
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- Lesson 10.3: Applying Data-Driven Optimization Strategies in B2B Lead Generation
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