Lessons in the course
30 lessonsModule 01: Introduction to Email Marketing
3 lessons- Lesson 1.1: What is Email Marketing?
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- Lesson 1.2: Importance of Email Marketing
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- Lesson 1.3: Basic Components of an Email Marketing Campaign
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Module 02: Building Your Email List
3 lessons- Lesson 2.1: Strategies for Growing Your Email List
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- Lesson 2.2: Creating Effective Sign-Up Forms
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- Lesson 2.3: Managing and Segmenting Your Email Contacts
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Module 03: Understanding Email Platforms
3 lessons- Lesson 3.1: Overview of Email Marketing Platforms
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- Lesson 3.2: Choosing the Right Email Service Provider
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- Lesson 3.3: Setting Up Your First Email Campaign
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Module 04: Crafting Compelling Email Content
3 lessons- Lesson 4.1: Writing Engaging Subject Lines
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- Lesson 4.2: Designing Visually Appealing Emails
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- Lesson 4.3: Best Practices for Email Copywriting
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Module 05: Email Campaign Metrics
3 lessons- Lesson 5.1: Key Email Marketing Metrics
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- Lesson 5.2: Interpreting Analytics Reports
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- Lesson 5.3: Making Data-Driven Decisions
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Module 06: Automation Basics
3 lessons- Lesson 6.1: Introduction to Email Automation
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- Lesson 6.2: Setting Up Automated Campaigns
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- Lesson 6.3: Integrating Automation with Your Marketing Strategy
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Module 07: A/B Testing in Email Marketing
3 lessons- Lesson 7.1: Understanding A/B Testing in Email Marketing
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- Lesson 7.2: Conducting A/B Tests for Subject Lines
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- Lesson 7.3: Optimizing Content through A/B Testing
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Module 08: Legal and Ethical Considerations
3 lessons- Lesson 8.1 Compliance with Email Marketing Laws: A Comprehensive Guide
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- Lesson 8.2: Building Ethical and Transparent Campaigns
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- Lesson 8.3: Handling Unsubscribes and Opt-outs
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Module 09: Mobile Optimization
3 lessons- Lesson 9.1: Importance of Mobile-Friendly Emails
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- Lesson 9.2: Designing for Different Devices
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- Lesson 9.3: Testing and Optimizing for Mobile Users
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Module 10: Advanced Email Marketing Strategies
3 lessons- Lesson 10.1: Personalization Techniques in Email Marketing
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- Lesson 10.2: Incorporating Interactive Elements
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- Lesson 10.3: Emerging Trends in Email Marketing
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