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📄 Landing Page Mastery Level 1 - The Basics

Course

Lessons in the course

30 lessons

Module 01: Introduction to Landing Pages

3 lessons

Lesson 1.1: What is a Landing Page

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Lesson 1.2: Importance of Landing Pages in Marketing

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Lesson 1.3: Objectives and Benefits of Landing Pages

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Module 02: Basic Design and Structure

3 lessons

Lesson 2.1: Key Elements of a Landing Page

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Lesson 2.2: Responsive Design for Mobile Devices

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Lesson 2.3: Usability and User Experience (UX)

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Module 03: Crafting Persuasive Content

3 lessons

Lesson 3.1: Copywriting for Landing Pages

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Lesson 3.2: Creating Impactful Headlines

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Lesson 3.3: Incorporating Testimonials and Benefits

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Module 04: Forms and Data Capture

3 lessons

Lesson 4.1: Design and Placement of Forms

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Lesson 4.2: Essential Data Fields

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Lesson 4.3: Conversion-Boosting Strategies

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Module 05: Effective Call to Action (CTA)

3 lessons

Lesson 5.1: Significance of CTAs

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Lesson 5.2: Design and Text of CTAs

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Lesson 5.3: A/B Testing to Improve CTAs

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Module 06: Load Time and Speed Optimization

3 lessons

Lesson 6.1: Impact of Speed on Conversions

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Lesson 6.2: Image and Resource Compression

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Lesson 6.3: Speed Testing and Optimization

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Module 07: A/B Testing and Continuous Improvement

3 lessons

Lesson 7.1: Basics of A/B Testing

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Lesson 7.2: Implementing A/B Tests

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Lesson 7.3: Interpreting Results and Making Improvements

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Module 08: Integration with Marketing Tools

3 lessons

Lesson 8.1: Connecting with Email Marketing Platforms

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Lesson 8.2: Using Analytics for Conversion Tracking

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Lesson 8.3: Automated Responses

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Module 09: Traffic Generation and Promotion Strategies

3 lessons

Lesson 9.1: Organic Traffic Generation

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Lesson 9.2: Social Media Advertising and PPC

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Lesson 9.3: Basic SEO for Landing Pages

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Module 10: Metrics and Performance Analysis

3 lessons

Lesson 10.1: Key Metrics for Evaluating Performance

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Lesson 10.2: Data Interpretation and Decision-Making

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Lesson 10.3: Setting Goals for Improved Results

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Explore the fundamentals of landing pages, from an introduction to landing pages to advanced conversion strategies and analytics, to build a solid knowledge base in creating effective landing pages.

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Lessons in the course

Module 01: Introduction to Landing Pages

Module 02: Basic Design and Structure

Module 03: Crafting Persuasive Content

Module 04: Forms and Data Capture

Module 05: Effective Call to Action (CTA)

Module 06: Load Time and Speed Optimization

Module 07: A/B Testing and Continuous Improvement

Module 08: Integration with Marketing Tools

Module 09: Traffic Generation and Promotion Strategies

Module 10: Metrics and Performance Analysis

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