Lessons in the course
30 lessonsModule 01: Introduction to Landing Pages
3 lessons- Lesson 1.1: What is a Landing Page
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- Lesson 1.2: Importance of Landing Pages in Marketing
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- Lesson 1.3: Objectives and Benefits of Landing Pages
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Module 02: Basic Design and Structure
3 lessons- Lesson 2.1: Key Elements of a Landing Page
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- Lesson 2.2: Responsive Design for Mobile Devices
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- Lesson 2.3: Usability and User Experience (UX)
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Module 03: Crafting Persuasive Content
3 lessons- Lesson 3.1: Copywriting for Landing Pages
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- Lesson 3.2: Creating Impactful Headlines
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- Lesson 3.3: Incorporating Testimonials and Benefits
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Module 04: Forms and Data Capture
3 lessons- Lesson 4.1: Design and Placement of Forms
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- Lesson 4.2: Essential Data Fields
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- Lesson 4.3: Conversion-Boosting Strategies
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Module 05: Effective Call to Action (CTA)
3 lessons- Lesson 5.1: Significance of CTAs
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- Lesson 5.2: Design and Text of CTAs
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- Lesson 5.3: A/B Testing to Improve CTAs
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Module 06: Load Time and Speed Optimization
3 lessons- Lesson 6.1: Impact of Speed on Conversions
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- Lesson 6.2: Image and Resource Compression
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- Lesson 6.3: Speed Testing and Optimization
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Module 07: A/B Testing and Continuous Improvement
3 lessons- Lesson 7.1: Basics of A/B Testing
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- Lesson 7.2: Implementing A/B Tests
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- Lesson 7.3: Interpreting Results and Making Improvements
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Module 08: Integration with Marketing Tools
3 lessons- Lesson 8.1: Connecting with Email Marketing Platforms
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- Lesson 8.2: Using Analytics for Conversion Tracking
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- Lesson 8.3: Automated Responses
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Module 09: Traffic Generation and Promotion Strategies
3 lessons- Lesson 9.1: Organic Traffic Generation
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- Lesson 9.2: Social Media Advertising and PPC
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- Lesson 9.3: Basic SEO for Landing Pages
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Module 10: Metrics and Performance Analysis
3 lessons- Lesson 10.1: Key Metrics for Evaluating Performance
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- Lesson 10.2: Data Interpretation and Decision-Making
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- Lesson 10.3: Setting Goals for Improved Results
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