Course
PREMIUM
Lessons in the course
30 lessonsModule 01: Introduction to Lead Generation
3 lessons- Lesson 1.1: What is Lead Generation?
Text - Lesson 1.2: Importance of Lead Generation for BusinessesText
- Lesson 1.3: Key Metrics and Terminology in Lead GenerationText
Module 02: Understanding Target Audience
3 lessons- Lesson 2.1: Defining Target Audience and Buyer PersonasText
- Lesson 2.2: Conducting Market Research for Lead GenerationText
- Lesson 2.3: Identifying Customer Pain Points and NeedsText
Module 03: Creating Compelling Offers
3 lessons- Lesson 3.1: Types of Lead Magnets and Content OffersText
- Lesson 3.2: Crafting Effective Landing Pages for Lead GenerationText
- Lesson 3.3: Optimizing Calls-to-Action and Value PropositionsText
Module 04: Lead Capture and Forms
3 lessons- Lesson 4.1: Designing Lead Capture Forms for Higher ConversionsText
- Lesson 4.2: Implementing Form Validation and Progressive ProfilingText
- Lesson 4.3: Leveraging Social Media for Lead GenerationText
Module 05: Lead Nurturing and Email Marketing
3 lessons- Lesson 5.1: Importance of Lead Nurturing in the Sales FunnelText
- Lesson 5.2: Creating Effective Email Marketing CampaignsText
- Lesson 5.3: Personalization and Segmentation StrategiesText
Module 06: Conversion Rate Optimization
3 lessons- Lesson 6.1: Analyzing Landing Page Performance and User BehaviorText
- Lesson 6.2: A/B Testing and Multivariate Testing for OptimizationText
- Lesson 6.3: Implementing Conversion Rate Optimization Best PracticesText
Module 07: Lead Scoring and Qualification
3 lessons- Lesson 7.1: Understanding Lead Scoring Models and CriteriaText
- Lesson 7.2: Implementing Lead Qualification ProcessesText
- Lesson 7.3: Integrating Marketing Automation for Lead ScoringText
Module 08: Lead Generation through Content Marketing
3 lessons- Lesson 8.1: Developing a Content Marketing Strategy for Lead GenerationText
- Lesson 8.2: Creating High-Quality and Engaging ContentText
- Lesson 8.3: Content Promotion and Distribution ChannelsText
Module 09: Social Media and Influencer Marketing
3 lessons- Lesson 9.1: Leveraging Social Media Platforms for Lead GenerationText
- Lesson 9.2: Building Relationships with Influencers for Lead GenerationText
- Lesson 9.3: Measuring and Analyzing Social Media CampaignsText
Module 10: Lead Generation Analytics and Optimization
3 lessons- Lesson 10.1: Key Metrics and Analytics Tools for Lead GenerationText
- Lesson 10.2: Tracking and Analyzing Lead Generation PerformanceText
- Lesson 10.3: Continuous Improvement and Optimization StrategiesText
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