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Work Skills

✍️ Copywriting Mastery Level 2 - Intermediate

Course

Lessons in the course

30 lessons

Module 01: Advanced Persuasion Techniques

3 lessons

Lesson 1.1: Cognitive Biases in Copywriting

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Lesson 1.2: Advanced Emotional Appeal

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Lesson 1.3: Neuro-Linguistic Programming (NLP) in Copy

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Module 02: Precision Targeting and Segmentation

3 lessons

Lesson 2.1: Advanced Customer Segmentation Strategies

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Lesson 2.2: Tailoring Copy for Niche Audiences

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Lesson 2.3: Personalization Beyond Basics

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Module 03: Storytelling Mastery

3 lessons

Lesson 3.1: Crafting Compelling Narratives

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Lesson 3.2: Advanced Story Structures in Copy

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Lesson 3.3: Evoking Emotion through Storytelling

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Module 04: Advanced SEO Copywriting

3 lessons

Lesson 4.1: SEO Trends and Algorithm Updates

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Lesson 4.2: Advanced Keyword Research Techniques

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Lesson 4.3: SEO Copywriting for E-commerce

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Module 05: Persuasive Web Copy and Landing Pages

3 lessons

Lesson 5.1: Designing High-Converting Landing Pages

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Lesson 5.2: Copy-Design Collaboration for Impact

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Lesson 5.3: User Experience (UX) and Copy Integration

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Module 06: Copywriting for Different Platforms

3 lessons

Lesson 6.1: Tailoring Copy for Video Content

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Lesson 6.2: Copywriting for Social Media Advertising

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Lesson 6.3: Adapting Copy for Voice Search

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Module 07: Advanced Email Marketing Copy

3 lessons

Lesson 7.1: Dynamic Content in Email Copy

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Lesson 7.2: Behavioral Email Targeting

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Lesson 7.3: Advanced A/B Testing for Email Campaigns

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Module 08: Advanced Metrics and Analytics

3 lessons

Lesson 8.1: Beyond Click-Through Rates: Comprehensive Metrics

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Lesson 8.2: Interpreting Customer Journey Analytics

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Lesson 8.3: Utilizing Heatmaps and User Behavior Analytics

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Module 09: Copywriting Compliance and Ethics

3 lessons

Lesson 9.1: Legal Considerations in Copywriting

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Lesson 9.2: Ethical Copywriting Practices

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Lesson 9.3: Regulatory Compliance in Copy

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Module 10: Mastery and Professional Development

3 lessons

Lesson 10.1: Developing a Unique Copywriting Style

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Lesson 10.2: Building a Copywriting Portfolio

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Lesson 10.3: Networking and Continuous Professional Growth

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Advance your copywriting prowess by progressing from foundational principles to mastering advanced techniques. This encompasses refining SEO copywriting skills, delving into cutting-edge keyword research strategies, and applying advanced copywriting principles tailored for various platforms, including e-commerce and web copy.

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