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Work Skills

📩 Email Marketing Mastery Level 2 - Intermediate

Course

Lessons in the course

30 lessons

Module 01: Advanced Email List Building

3 lessons

Lesson 1.1: Strategies for Targeted Audience Acquisition

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Lesson 1.2: Using Lead Magnets Effectively

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Lesson 1.3: Implementing Referral Programs for List Growth

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Module 02: Segmentation and Personalization

3 lessons

Lesson 2.1: Advanced Contact Segmentation Techniques

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Lesson 2.2: Personalizing Email Content for Different Segments

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Lesson 2.3: Dynamic Content and Personalization at Scale

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Module 03: Advanced Email Design and Multimedia

3 lessons

Lesson 3.1: Responsive Design for Various Devices

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Lesson 3.2: Incorporating Images and Graphics Effectively

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Lesson 3.3: Adding Videos and Interactive Elements to Emails

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Module 04: Advanced Email Copywriting Techniques

3 lessons

Lesson 4.1: Advanced Email Copywriting Techniques: Crafting Persuasive Calls-to-Action

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Lesson 4.2: Storytelling in Email Marketing

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Lesson 4.3: Writing for Various Buyer Personas

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Module 05: Behavioral Trigger Campaigns

3 lessons

Lesson 5.1: Understanding User Behavior Triggers in Email Marketing

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Lesson 5.2: Implementing Abandoned Cart Emails

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Lesson 5.3: Creating Personalized User Journeys in Email Marketing

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Module 06: Advanced Analytics and Reporting

3 lessons

Lesson 6.1: Deep Dive into Email Metrics and Analytics

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Lesson 6.2: Implementing Advanced Tracking and Tagging in Email Marketing

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Lesson 6.3: Data Visualization for Marketing Insights

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Module 07: Testing and Optimization Strategies

3 lessons

Lesson 7.1: Multivariate Testing for Email Campaigns

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Lesson 7.2: Advanced A/B Testing Scenarios

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Lesson 7.3 Continuous Improvement through Data Analysis

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Module 08: Email Deliverability and Reputation

3 lessons

Lesson 8.1: Strategies for Improving Email Deliverability

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Lesson 8.2: Monitoring and Maintaining Sender Reputation

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Lesson 8.3: Dealing with Spam and Bounce Rates

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Module 09: Integration with Other Marketing Channels

3 lessons

Lesson 9.1: Combining Email Marketing with Social Media

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Lesson 9.2: Integrating Email with Content Marketing

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Lesson 9.3: Cross-Channel Marketing Strategies

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Module 10: Automation Workflows and Sequences

3 lessons

Lesson 10.1: Creating Advanced Automated Workflows

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Lesson 10.2: Nurturing Leads with Drip Campaigns

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Lesson 10.3: Integrating AI and Machine Learning in Automation

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Elevate your intermediate email marketing skills by advancing from essential concepts to mastering advanced strategies, including audience targeting, lead magnets, segmentation, multimedia integration, advanced copywriting, behavioral triggers, and automation workflows.

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