Lessons in the course
30 lessonsModule 01: Advanced Content Strategy
3 lessons- Lesson 1.1: Content Planning and Editorial Calendars
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- Lesson 1.2: Video and Live Streaming Content
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- Lesson 1.3: User-Generated Content and Crowdsourcing
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Module 02: Social Media Advertising Strategies
3 lessons- Lesson 2.1: Advanced Ad Targeting and Retargeting
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- Lesson 2.2: A/B Testing and Ad Optimization
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- Lesson 2.3: Budget Management and Scaling Campaigns
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Module 03: Social Media Analytics and Reporting
3 lessons- Lesson 3.1: Advanced Metrics and Performance Analysis
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- Lesson 3.2: Social Media Listening and Sentiment Analysis
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- Lesson 3.3: Creating Comprehensive Reports for Stakeholders
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Module 04: Advanced Community Building
3 lessons- Lesson 4.1: Building Brand Advocates and Superfans
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- Lesson 4.2: Running Effective Social Media Contests
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- Lesson 4.3: Leveraging User-Generated Content for Community Growth
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Module 05: Influencer Marketing Strategies
3 lessons- Lesson 5.1: Long-Term Influencer Partnerships
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- Lesson 5.2: Measuring Influencer Campaign Impact
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- Lesson 5.3: Compliance and Legal Aspects of Influencer Marketing
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Module 06: Social Media Crisis Management
3 lessons- Lesson 6.1: Developing a Crisis Communication Plan
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- Lesson 6.2: Handling Negative PR and Reputation Management
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- Lesson 6.3: Post-Crisis Evaluation and Recovery
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Module 07: Multichannel Strategies
3 lessons- Lesson 7.1: Integrating Social Media with Other Marketing Channels
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- Lesson 7.2: Cross-Promotion and Synergistic Campaigns
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- Lesson 7.3: Mobile and Social Media Marketing
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Module 08: E-commerce and Social Selling
3 lessons- Lesson 8.1: Social Media Sales Funnel Optimization
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- Lesson 8.2: Leveraging Shoppable Posts and Direct Selling
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- Lesson 8.3: Customer Retention and Loyalty Programs
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Module 09: International and Global Social Media Marketing
3 lessons- Lesson 9.1: Adapting Your Strategy for Different Cultures
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- Lesson 9.2: Language and Localization Strategies
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- Lesson 9.3: Navigating International Regulations and Laws
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Module 10: Future Trends in Social Media Marketing
3 lessons- Lesson 10.1: Emerging Platforms and Technologies
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- Lesson 10.2: Artificial Intelligence and Automation in Social Media
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- Lesson 10.3: Sustainability and Ethical Considerations in Social Media Marketing
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