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Lessons in the course

30 lessons

Module 01: Advanced Social Media Data Interpretation

3 lessons

  • Lesson 1.1: Advanced Data Visualization and Reporting
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  • Lesson 1.2: Identifying Trends and Patterns in Data
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  • Lesson 1.3: Social Media Data Ethics and Privacy
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Module 02: Social Media Marketing for B2B

3 lessons

  • Lesson 2.1: Targeting and Lead Generation on Professional Networks
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  • Lesson 2.2: Building Thought Leadership in B2B Social Media
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  • Lesson 2.3: Account-Based Marketing Strategies
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Module 03: Social Media Marketing for E-commerce

3 lessons

  • Lesson 3.1: Advanced Product Showcase and Shopping Features
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  • Lesson 3.2: Dynamic Ads and Personalized Shopping Experiences
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  • Lesson 3.3: Measuring ROI for E-commerce
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Module 04: Social Media Marketing for Nonprofits and Causes

3 lessons

  • Lesson 4.1: Storytelling and Fundraising on Social Media
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  • Lesson 4.2: Building Communities of Support
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  • Lesson 4.3: Measuring Social Impact and Advocacy
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Module 05: Employee Advocacy on Social Media

3 lessons

  • Lesson 5.1: Creating Employee Advocacy Programs
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  • Lesson 5.2: Encouraging Employee Engagement on Social Media
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  • Lesson 5.3: Managing Risks and Compliance
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Module 06: Cross-Cultural and International Strategies

3 lessons

  • Lesson 6.1: Adapting Content for Global Audiences
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  • Lesson 6.2: Managing Multilingual Social Media Accounts
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  • Lesson 6.3: International Influencer Collaborations
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Module 07: Social Media Marketing in Highly Regulated Industries

3 lessons

  • Lesson 7.1: Compliance and Regulations in Healthcare and Finance
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  • Lesson 7.2: Crafting Compelling Content in Regulated Environments
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  • Lesson 7.3: Reputation Management in Highly Scrutinized Sectors
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Module 08: Crisis Recovery and Reputation Enhancement

3 lessons

  • Lesson 8.1: Advanced Crisis Recovery Strategies
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  • Lesson 8.2: Proactive Reputation Enhancement Techniques
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  • Lesson 8.3: Rebuilding Trust After a Crisis
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Module 09: Advanced Social Media Monetization Strategies

3 lessons

  • Lesson 9.1: Subscription Models and Premium Content
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  • Lesson 9.2: Building Niche Communities and Exclusive Access
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  • Lesson 9.3: Collaborations with Brands and Affiliates
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Module 10: Social Media Marketing for Events and Experiential Marketing

3 lessons

  • Lesson 10.1: Event Promotion and Audience Engagement
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  • Lesson 10.2: Live Streaming and Virtual Events
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  • Lesson 10.3: Measuring the Impact of Event Marketing
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