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📱 Social Media Marketing Mastery Level 1 - The Basics

Course

Lessons in the course

30 lessons

Module 01: Introduction to Social Media Marketing

3 lessons

Lesson 1.1: Understanding Social Media Platforms

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Lesson 1.2: The Importance of Social Media Marketing

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Lesson 1.3: Setting SMART Goals for Social Media

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Module 02: Social Media Strategy

3 lessons

Lesson 2.1: Developing a Social Media Strategy

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Lesson 2.2: Target Audience and Buyer Personas

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Lesson 2.3: Competitor Analysis on Social Media

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Module 03: Content Creation

3 lessons

Lesson 3.1: Crafting Engaging Social Media Content

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Lesson 3.2: Visual Content and Graphic Design Basics

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Lesson 3.3: Writing Effective Social Media Copy

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Module 04: Posting and Scheduling

3 lessons

Lesson 4.1: Posting Frequency and Timing

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Lesson 4.2: Social Media Scheduling Tools

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Lesson 4.3: Best Practices for Posting

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Module 05: Community Engagement

3 lessons

Lesson 5.1: Building and Managing a Social Media Community

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Lesson 5.2: Responding to Comments and Messages

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Lesson 5.3: Handling Negative Feedback

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Module 06: Analytics and Metrics

3 lessons

Lesson 6.1: Key Social Media Metrics and KPIs

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Lesson 6.2: Tracking and Analyzing Performance

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Lesson 6.3: Using Insights to Improve Strategy

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Module 07: Paid Advertising on Social Media

3 lessons

Lesson 7.1: Introduction to Social Media Advertising

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Lesson 7.2: Creating Effective Social Media Ads

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Lesson 7.3: Budgeting and Ad Campaign Optimization

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Module 08: Influencer Marketing

3 lessons

Lesson 8.1: Understanding Influencer Marketing

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Lesson 8.2: Finding and Collaborating with Influencers

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Lesson 8.3: Measuring Influencer Campaign ROI

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Module 09: Social Media Tools and Resources

3 lessons

Lesson 9.1: Must-Have Social Media Marketing Tools

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Lesson 9.2: User-Generated Content and Contests

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Lesson 9.3: Staying Updated with Industry Trends

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Module 10: Creating a Social Media Marketing Plan.

3 lessons

Lesson 10.1: Building a Comprehensive Social Media Marketing Plan

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Lesson 10.2: Budgeting and Resource Allocation in Social Media Marketing

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Lesson 10.3: Monitoring and Adjusting Your Plan

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Explore the fundamentals of Basic Social Media Marketing, from understanding social media platforms and the importance of social media marketing to setting SMART goals for your strategy.

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Lessons in the course

Module 01: Introduction to Social Media Marketing

Module 02: Social Media Strategy

Module 03: Content Creation

Module 04: Posting and Scheduling

Module 05: Community Engagement

Module 06: Analytics and Metrics

Module 07: Paid Advertising on Social Media

Module 08: Influencer Marketing

Module 09: Social Media Tools and Resources

Module 10: Creating a Social Media Marketing Plan.

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