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📩 Email Marketing Mastery Level 4 - Technical Email Marketing

Course

Lessons in the course

30 lessons

Module 01: Email Marketing Automation Beyond Basics

3 lessons

Lesson 1.1: Advanced Workflow Automation Strategies

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Lesson 1.2: Implementing Event-Triggered Automation

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Lesson 1.3: Integrating AI for Predictive Automation in Email Marketing

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Module 02: Email Marketing Psychology

3 lessons

Lesson 2.1: Understanding Behavioral Psychology in Email Campaigns

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Lesson 2.2: Using Persuasion Techniques in Email Copy

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Lesson 2.3: The Psychology of Design: Colors, Fonts, and Layouts

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Module 03: Advanced Email Design and Coding

3 lessons

Lesson 3.1: Responsive Design Techniques for Complex Layouts

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Lesson 3.2: Coding HTML Emails for Different Email Clients

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Lesson 3.3: Creating Interactive Emails with CSS and JavaScript

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Module 04: Email Marketing for B2B

3 lessons

Lesson 4.1: Crafting Account-Based Marketing (ABM) Email Campaigns

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Lesson 4.2: Lead Nurturing Strategies for B2B Email Marketing

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Lesson 4.3: Email Marketing Tactics for Enterprise-Level Clients

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Module 05: Advanced Email Personalization with Machine Learning

3 lessons

Lesson 5.1: Implementing Machine Learning Algorithms for Personalization

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Lesson 5.2: Dynamic Content Generation with AI

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Lesson 5.3: Personalized Recommendations Using Predictive Analytics

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Module 06: Email Marketing Compliance in a Global Landscape

3 lessons

Lesson 6.1: Navigating International Email Marketing Regulations

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Lesson 6.2: Privacy by Design: Incorporating Privacy in Email Campaigns

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Lesson 6.3: Cross-Border Data Transfer Considerations in Email Marketing Compliance

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Module 07: Advanced Split Testing and Experimentation

3 lessons

Lesson 7.1: Beyond Subject Lines: Advanced Elements to Test

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Lesson 7.2: Statistical Significance in A/B Testing

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Lesson 7.3: Conducting Experiments for Continuous Optimization

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Module 08: Advanced Email Analytics and Attribution Modeling

3 lessons

Lesson 8.1: Advanced Email Attribution Models

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Lesson 8.2: Customizing Analytics Dashboards for In-Depth Insights

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Lesson 8.3: Machine Learning in Predictive Analytics for Email

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Module 09: Email Marketing for Mobile Apps

3 lessons

Lesson 9.1: Implementing Email Campaigns for App User Engagement

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Lesson 9.2: Deep Linking and Personalization in App-Driven Emails

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Lesson 9.3: Using Email to Drive App Downloads and Retention

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Module 10: Ethical Hacking for Email Security

3 lessons

Lesson 10.1: Identifying and Mitigating Email Security Threats

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Lesson 10.2: Penetration Testing for Email Systems

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Lesson 10.3: User Education and Security Best Practices

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Expand your email marketing skills with technical topics including: automation, psychology, design, B2B tactics, personalization with machine learning, compliance, testing, analytics, mobile app engagement, and ethical security practices.

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Lessons in the course

Module 01: Email Marketing Automation Beyond Basics

Module 02: Email Marketing Psychology

Module 03: Advanced Email Design and Coding

Module 04: Email Marketing for B2B

Module 05: Advanced Email Personalization with Machine Learning

Module 06: Email Marketing Compliance in a Global Landscape

Module 07: Advanced Split Testing and Experimentation

Module 08: Advanced Email Analytics and Attribution Modeling

Module 09: Email Marketing for Mobile Apps

Module 10: Ethical Hacking for Email Security

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