Lessons in the course
30 lessonsModule 01: Advanced Content Strategy
3 lessons- Lesson 1.1: Content Planning and Editorial CalendarsText
- Lesson 1.2: Video and Live Streaming ContentText
- Lesson 1.3: User-Generated Content and CrowdsourcingText
Module 02: Social Media Advertising Strategies
3 lessons- Lesson 2.1: Advanced Ad Targeting and RetargetingText
- Lesson 2.2: A/B Testing and Ad OptimizationText
- Lesson 2.3: Budget Management and Scaling CampaignsText
Module 03: Social Media Analytics and Reporting
3 lessons- Lesson 3.1: Advanced Metrics and Performance AnalysisText
- Lesson 3.2: Social Media Listening and Sentiment AnalysisText
- Lesson 3.3: Creating Comprehensive Reports for StakeholdersText
Module 04: Advanced Community Building
3 lessons- Lesson 4.1: Building Brand Advocates and SuperfansText
- Lesson 4.2: Running Effective Social Media ContestsText
- Lesson 4.3: Leveraging User-Generated Content for Community GrowthText
Module 05: Influencer Marketing Strategies
3 lessons- Lesson 5.1: Long-Term Influencer PartnershipsText
- Lesson 5.2: Measuring Influencer Campaign ImpactText
- Lesson 5.3: Compliance and Legal Aspects of Influencer MarketingText
Module 06: Social Media Crisis Management
3 lessons- Lesson 6.1: Developing a Crisis Communication PlanText
- Lesson 6.2: Handling Negative PR and Reputation ManagementText
- Lesson 6.3: Post-Crisis Evaluation and RecoveryText
Module 07: Multichannel Strategies
3 lessons- Lesson 7.1: Integrating Social Media with Other Marketing ChannelsText
- Lesson 7.2: Cross-Promotion and Synergistic CampaignsText
- Lesson 7.3: Mobile and Social Media MarketingText
Module 08: E-commerce and Social Selling
3 lessons- Lesson 8.1: Social Media Sales Funnel OptimizationText
- Lesson 8.2: Leveraging Shoppable Posts and Direct SellingText
- Lesson 8.3: Customer Retention and Loyalty ProgramsText
Module 09: International and Global Social Media Marketing
3 lessons- Lesson 9.1: Adapting Your Strategy for Different CulturesText
- Lesson 9.2: Language and Localization StrategiesText
- Lesson 9.3: Navigating International Regulations and LawsText
Module 10: Future Trends in Social Media Marketing
3 lessons- Lesson 10.1: Emerging Platforms and TechnologiesText
- Lesson 10.2: Artificial Intelligence and Automation in Social MediaText
- Lesson 10.3: Sustainability and Ethical Considerations in Social Media MarketingText